Surveillance pricing allows corporations to use secret algorithms to take personal data, browsing habits, purchase history, and location to charge different prices to different people for the same product or service.
Companies like Uber are already taking advantage of surveillance pricing to unfairly inflate fares, and companies like Walmart are lobbying governments to expand the use of surveillance pricing for basics like groceries.
But other jurisdictions are stopping this from happening, and Ontario can, too.
Download and sign my petition to tell the government to ban surveillance pricing practices that misuse personal data to unfairly inflate prices.